Cannes Lions

THE PING-PONG HANGOUT

GOODBY SILVERSTEIN & PARTNERS, San Francisco / GOOGLE / 2013

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PLAY PING-PONG WITH YOUR MIND.

We had to convince agency creatives to include Google+ ideas in their campaigns. But first, we had to let them sample it for themselves.

So we challenged agencies to compete head-to-head in a nationwide Ping- Pong tournament. In a Google Hangout. Using Google+ face tracking.

42,000+ people played in 11 countries.

50% left with shattered egos.

50% left with even more swagger.

100% now see what a great channel Google+ is.

GAME OVER!

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