Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / GOOGLE / 2013
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PLAY PING-PONG WITH YOUR MIND.
We had to convince agency creatives to include Google+ ideas in their campaigns. But first, we had to let them sample it for themselves.
So we challenged agencies to compete head-to-head in a nationwide Ping- Pong tournament. In a Google Hangout. Using Google+ face tracking.
42,000+ people played in 11 countries.
50% left with shattered egos.
50% left with even more swagger.
100% now see what a great channel Google+ is.
GAME OVER!
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