Selling expensive servers is a complex business, buyng them a long and difficult journey. But what if you are able to short circuit the buying process and bring an actual, live consultant into the preferred news site of the target CIOs?

The IBM live banner does just that - click it and you establish a direct, video-transmitted chat dialogue with a sales representative. Right there, in the banner. You never leave the host site. The banner itself communicates the benefits of the product, simply by showing the dialogue. With a negligible media investment (US$2,000) this worked so well it resulted in 25 actual tenders, at a mean value of US$5,000. Each!