Cannes Lions

Frankie's Holiday

TBWA\MEDIA ARTS LAB, Los Angeles / APPLE / 2017

Film

Overview

Entries

Credits

Overview

Description

Apple reminds the world that the positive impact of acceptance and inclusion never fades with a holiday spin on a centuries-old fable. The story of Frankenstein gets a new, uplifting ending in this film for the holiday season. ‘Frankie’ leaves his secluded mountain cabin to join the village below in the annual winter celebration. Taking a leap of faith, despite his feelings of ‘otherness,’ he timidly begins to sing “Home for the Holidays.” He is not a hit. But a child, seeing a friend in need instead of a monster, takes up the tune. The duet turns into a joyful chorus. And for a heart-melting moment, the crowd embraces the outsider they fear the most. The story reminds us that, especially during the holidays, we should open our hearts to everyone.

Similar Campaigns

12 items

The Era of 8K Big Screen

CHEIL WORLDWIDE, Seoul

The Era of 8K Big Screen

2023, SAMSUNG

(opens in a new tab)