We created “The Poutition” – an online petition to make Poutine Canada’s National dish. The

Wendy’s Canada Facebook page became the hub for all activity. It was easy for supporters to

sign the Poutition because all they had to do was ‘like’ the page. This allowed Wendy’s to also

grow its social presence and leverage the native features of Facebook to build momentum and

drive awareness.

The Facebook page featured a manifesto video, information on the history of Poutine, and a link

to buy Poutition merchandise (t-shirts, buttons, and lawn signs). And to increase store traffic and

encourage sampling, we included a thank you coupon for a free combo upgrade.

• Same store sales increased by 7.68% - more than double the 3% goal

• Units sold per week increased 75.6% - well exceeding the 40% goal

• The Wendy’s Canada Facebook page increased 271% in one month

• Share of conversation jumped to 63%, far surpassing 20% goal

• The campaign generated over 17,000,000 media impressions and was covered throughout

Canada and the US.

• Poutition discussion entered the national news cycle, including the Global TV story

featuring celebrity chef Mark McEwan “What is Canada’s national dish?”

• A Google search for “nation dish of Canada” still features Poutition on page one