Altos de Cazucá, one of the most dangerous areas in Colombia and perhaps the world, is inhabited by gangs, drug dealers, militiamen and even guerrilla members. There, 45% of the people are children. They have two options: Crime or football. Unfortunately, they don't have anywhere to play.

Pepsi, the main sponsor of Millonarios FC (the most awarded team and widely followed team in Colombian professional football), donated its logo during 90 minutes to build a field in Altos de Cazuca for children to play sports and stay away from vices and bad company.

While Millonarios was playing without the Pepsi logo, in Altos de Cazuca a field was built. Everything could be seen simultaneously in www.yellogo.co.

Ironically, without the logo on the shirt, we gave more visibility to the brand.

90 minutes of sponsorship equals to USD11.000, but for us it represented USD600.000 in Free Press and 59.000.000 organic impressions.

But most importantly is that today 800 children have somewhere to find a better future.

On the 8th of February Millonarios FC played a professional game without the logo of Pepsi.

While this was happening, in Altos de Cazuca a field was built.

Everything could be seen simultaneously on www.yellogo.co.

The campaign ran throughout the 90 minutes of the game.

90 minutes of sponsorship equals USD 11,000

But for us it represented:

600,000USD in Free Prees.

59,000.000 Organic impressions

But most important is that today 800 children have where to find a better future.?