Cannes Lions

The Purse

AMVBBDO, London / DIAEGO / 2019

Film
Film

Overview

Entries

Credits

Overview

Execution

The film tells the true story of two brothers, David and Gareth Rees.

When their mother died, she left them all her money - on the condition

that they spend it all following the sport she loved: rugby.

We wanted to make our true story feel as true as possible.

So we asked the brothers if they would portray themselves on screen.

They said yes – and we filmed them in three different countries over five days.

They even agreed to recreate their mother’s funeral for the film.

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