Cannes Lions
DIGITASLBi, London / MICROSOFT / 2013
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The original web experience ‘The Random Adventures of Brandon Generator' uses beautiful illustration to demonstrate the native power of Microsoft’s latest Internet Explorer browser to a core audience of tech influences and early adopters.
Not only does the site showcase the story in 720p video to showcase the browser’s video support, it also contains rich HTML5 animations created to run directly in the browser with and without the film. These native SVG animations mimic the visual feel and demonstrate how cinematic interactivity can be dynamically created directly within the browser.
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