Cannes Lions

WINDOWS LIVE SEARCH

McCANN WORLDGROUP SAN FRANCISCO / MICROSOFT / 2008

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WHAT IS LEFT VS. RIGHT?Two hosts, representing opposing sides in the left vs. right political debate, deliver a brief but spirited reaction to any political query typed into the LvR search bar. Simultaneously, the site displays relevant Live Search results, plus an array of exclusive user options.

THE REACTIONLeft vs. Right launched on January 23 and generated more than 11,000 unique users and more than 37,000 queries in just 10 days.

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