1 out of 3 dents are parking related. Luckily, DNB covers damages to parked cars without affecting the no-claim bonus. Our job was to tell car-owners about this great new offer.

To get the attention of car-owners, we played on a phenomenon most of them can relate to: that things can sneak up behind your car when you least expect it.

Data and insight told us that 1 out of 3 car insurance claims are parking related, with tight parking garages as the main enemy. The target audience was therefore defined as drivers who lives in the cities and who often park in busy parking garages.

We made a miniature outdoor billboard, using the cars’ rear view camera as a whole new media channel. By attaching our message mirrored in front of the camera, we got DNBs offer to appear inside the car, just as the drivers are about to pull out of their parking spots.

By creating our own media channel inside their cars, we engaged drivers with a relevant message in a highly relevant space. As a result, 38,000 visited the insurance site and the visitors had a bounce rate of just 30%.