Eurobest

The Second Speech

ADAM&EVEDDB, London / VOLKSWAGEN / 2017

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Film

Overview

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Credits

Overview

Background

With a new and growing SUV range, Volkswagen briefed adam&eveDDB to create content showcasing the Tiguan. After a large Tiguan launch campaign ‘Second Speech’ was created to make sure Tiguan stays top of mind when customers are searching for SUVs.

Description

On the 13th April 2017 Jorden Oldham was the Best Man at his best friend’s wedding. However, his speech went wrong. Badly wrong. He froze and was eventually forced to ask an usher to read out his speech for him.

As part of their new 'Confidence' content series, Jorden was tracked down by Volkswagen. We put him behind the wheel of a new Tiguan, reunited him with the disgruntled bride and groom and gave him the opportunity to make a Second Speech.

Execution

On the 13th April 2017 Jorden Oldham was the Best Man at his best friend’s wedding. However, his speech went wrong. Badly wrong. He froze and was eventually forced to ask an usher to read out his speech for him.

As part of their new 'Confidence' content series, Jorden was tracked down by Volkswagen. We put him behind the wheel of a new Tiguan, reunited him with the disgruntled bride and groom and gave him the opportunity to make a Second Speech.

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