Not only is there strict restriction on alcohol-related advertising in Taiwan, young consumers are not interested in forced advertisement. Our challenge is to make advertising interesting to them in a way that they would want to share and discuss on their own.

We chose the restroom in a club as a contact point, because those who drink have to go to the restroom frequently.

After the club is closed, we divided the restroom into two identical areas. A piece of transparent glass was inserted in-between with hidden cameras around.

Two pairs of twins were arranged to act synchronizedly in front of 'The Mirror' on both sides to create the illusion of mirrored image.

Drunks going in and out of the restroom discovered that they couldn't see themselves in the mirror. They felt confused, frustrated, and wanted to know why.

Meanwhile, 'Can't see yourself? You've had too much to drink.' was reflected onto the mirror to stress our proposition of 'Dance More, Drink Slow'.

The viral video was uploaded onto YouTube.

YouTube clicks exceeded 1,500,000 in one month.

Over 200 'Shares' on Facebook and more than 45,000 'Likes'.

It also stirred great debate amongst internet users, wondering which club the restroom is located.