Cannes Lions

The Shadow Jumper

JUNGLER, Paris / NIVEA / 2023

Film

Overview

Entries

Credits

Overview

Background

Charlotte a 4 years old girl has a skin condition called EPP - erythropoietic protoporphyria, a very rare genetic condition that makes her skin sensitive towards the blue light with means she can’t stay in the sun. A team of skin and sun protection expert developed a unique cosmetic sunscreen that helps protect Charlotte’s skin from the blue light components of the sun.

Execution

This film tells the story of little Charlotte who, at the age of 4, suffers from a skin disease called EPP - erythropoietic protoporphyria.

A very rare genetic disease that makes her skin sensitive to blue light, which means she cannot expose herself to the sun.

Vincent Gibaud and illustrator Matthieu Méron have created a universe and an epic adventure around the story of this little girl and her encounter with Nivea researchers who will help her by making a cream especially for her that will allow her to expose herself to light.

Similar Campaigns

12 items

Winning the Switch Window

STARCOM, Chicago

Winning the Switch Window

2022, NOVARTIS

(opens in a new tab)