Cannes Lions

THE TAILORED TRAILBLAZERS

PUBLICIS ITALY, Milan / HEINEKEN / 2017

Film
Demo Film
Film

Overview

Entries

Credits

Overview

Description

Open Your City is about inspiring the small, everyday acts of openness you need to discover hidden opportunities in your city.

Heineken is served in 192 countries, and we had to engage viewers in each one of them with a single global film.

We created the first tailored structure that gave to every market the chance to modify the film.

A new system that enhances the local engagement and make our story relevant to every country in the world.

A huge production crafted by over 70 artists in only 90 days.

So big, it would have taken a single computer 2500 days to calculate the entire ad.

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