Cannes Lions
McCANN , New York / VERIZON / 2020
Overview
Entries
Credits
Background
By recasting reliability, our core differentiator, in emotionally-charged terms, we created an impactful Super Bowl campaign that helped consumers see the brand differently and value its truth anew.
The goal was to gain more than our fair share of the conversation and engagement, and improve affinity in measures such as trust.
Similar Campaigns
12 items