This film attempts to portray the morning commute as a thief that robs commuters of their precious time. Driven by an internal monologue, we follow several time-poor victims to reveal the humiliation they face when ‘mugged’ by their daily commute - especially when the result is bad hair. But for the enlightened rail-warrior there’s Syoss, a hair care product that will at least steal back some dignity in the form of salon-beautiful hair every day.