Cannes Lions

THE TIME LEFT TO YOU

ADQUA INTERACTIVE, Seoul / SAMSUNG / 2015

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Description

Even though you have 60 years to live from now on, the time to spend with your family is less then 2 years, when you leave out all the time to work, sleep, spend with friends, and by alone.

How could we remind this fact to people in a most influential way? We told some of the ordinary people that they had "terminal disease" so that they have less than 2 years to spend with their family.

Interviews with ordinary people such as a middle-age man who lives alone, apart from his family, a woman who returned to the office after having 2-month-old child lets us emotionally bond with the story and reflect on ourselves.

* We suggest that you should watch the full version of the campaign video.

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