YouTube Aids Small BusinessWe created a healthy cycle of support by delivering true information on the small businesses affected by the Tohoku earthquake, and leading people outside the region to consumption.

We had YouTube partner up with 7 local newspapers.Local newspaper reporters who know the local small businesses well, interviewed the region and made movie-clips from the real, live voices of the people. Images of Eastern Japan were sent out not as a tragic place, but as a place with charm and appeal. The movies were then uploaded onto YouTube’s specially-made channel with links shown inside the movie, leading viewers to the EC site where their sales would directly contribute to the affected region.

In just the first 2 months, it collected over 3m views.It contributed to an average of 177% sales increase.This project also became the ignition for other support movements for small businesses.