We created a documentary series around the Club Championships called ‘The Toughest Trade’.

The Toughest Trade invited pampered International professionals with their millionaire lifestyles who were famous for playing other silly powder puff sports like Premiership football and American Baseball to swap their ivory tower lives with 6 tough nut Irish amateur GAA players…to see if they could survive the toughest sport on the planet.

The toughest trade invited pampered International professionals with their millionaire lifestyles who were famous for playing other silly powder puff sports like Premiership football and American Baseball to swap their ivory tower lives with 6 tough nut Irish amateur GAA players…to see if they could survive the toughest sport on the planet.

Tier 1

20 point increase in NPS Scores (Brand Affinity) - this is our main measurement in our brand rehabilitation.

This has moved from a negative to a positive figure for the first time since 2010.

The enjoyment scores were 65% when measured (Industry norms are 41%)

Tier 3

Viewership – almost 20% of the population of Ireland tune in to watch the shows.

That is a figure of 900,000 people.