Cannes Lions

The Tutorial

PUBLICIS ITALY, Milan / HEINEKEN / 2017

Film

Overview

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Overview

Description

The Tutorial tells the story of a meeting between the F1 Driver David Coulthard - and a newbie, intercut with an intense action journey.

David Coulthard tutorial brings the newbie on a journey explaining that Formula 1 is not just about constant challenges by the drivers but also warm blooded fun for the non drivers. The tutorial is followed by a succession of scenes, from adrenalinic pit stops to glamorous yacht parties. Towards the end we discover that the newbie’s journey was a dream. David Coulthard and the newbie never really left the VIP bar where they met, he was just entranced and transported by David Coulthard’s incredible description of the Formula 1 world.

We end on David Coulthard outsmarting the Heineken Guy by talking his 2 Heinekens – the last two of the entire party – and we understand that this was his intention in the first place.

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