• Embrace Social: Utilizing Kim Kardashian, we used the unique targeting capabilities within social platforms to build early momentum, generating 8+ Million views in less than 3 days.

• Break New Ground: NBC announced the first un-authenticated live stream of the game. We ran the first-ever ad produced exclusively for the livestream during the Super Bowl.

• Be Disruptive: Take over common areas outside with ooh and guerilla marketing

• In-Game: Ran 2 :30 spots within the broadcast

• Beyond the Game: Most searches for Super Bowl content happen on Monday post-game, we used search and social to capitalize on this trend.

We surpassed T-Mobile’s goal of being among the top 5 brands in the Super Bowl when T-Mobile was named #2 Brand in the Super Bowl (iSpot.tv), with more than 37MM YouTube views of their ads and trailers, driving over 400K social mentions and engagements, almost 3,000 articles, blogs, TV and radio clips, and was named the #1 Most Engaging Super Bowl Advertiser on Facebook & Twitter (AdWeek – Engagor). Twitter Promoted Trend that delivered 2x the average benchmarks for the brand. 8+ Million views in less than a week on YouTube before the Kim Kardashian spot even aired in the game.