We started with what seemed an "impossible" idea: to finish an unfinished musical piece by a grand composer.

This idea let us to a discovery of an untold story: In 1914, Serbia's greatest classical composer, Stevan Mokranjac, begun work on a piece that would become his final composition.

Three days later, he died in poverty and oblivion. The composition remained unfinished and the only copy of the original piece was considered lost. We went on an extensive search to find it and, once it was in our hands, we discovered that the reverse of the manuscript contained instructions for a future composer who would continue the composition.

We sent it to New York, to Aleksandra Vrebalov, the most successful Serbia-born contemporary composer to finish it.

In December 2015, the last work of the celebrated composer was performed for the first time in an unprecedented event for media, clients and public.

It took only 6 months from the staring idea to the concert when the song was performed for the first time. The biggest part of this time was spent on investigation and search for the original manuscript.

The composer was working on the piece for two months. The piece was performed by Maestro Bojan Sudjic and the Choir of the Serbian Broadcasting Cooperation in Kolarac, the most relevant classical music concert hall in the country.

The national-wide campaign was led by PR and supported by ATL (posters, TVC) and digital (social media).

90 % of all national media have covered the story, most of them repeatedly (announcing before the event, covering the event, comments and features following the event). In all the features, name of the Agency was prominent and very visible, which is practically unprecedented for any brand-initiated event in Serbia. The idea and the Agency were mentioned repeatedly in the national news and the full hour-long concert was aired on the national TV in March 2016.

The Agency's public profile has shifted from "one of agencies" to a relevant cultural content-creators who have made a significant contribution to the national cultural heritage. The Agency was nominated for the Award of the City of Belgrade for the "Outstanding Achievement of the Relevance for the City", as the first-ever communication company to receive this nomination.