Cannes Lions

The Wall

LANDIA, Buenos Aires / AB INBEV / 2017

Film

Overview

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Overview

Description

Corona, a symbol of Mexican spirit worldwide, uses the notorious wall threatened by Donald Trump to highlight the importance of breaking barriers. Starring actor Diego Luna who leaps and climbs unbelievable obstacles as he narrates a voiceover: "All of us are angry about the wall that madman wants to build," he says. "But we should also be angry at the walls we have here."

He celebrates the way Mexicans overcome challenges and break barriers, and asserts, "Your only frontier is you." The spot ends with Mr. Luna operating a wrecking ball to smash through a wall.

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