Cannes Lions

THE WALL SENSOR

TBWA\ISTANBUL, Istanbul / BMW / 2013

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

We wanted to attract people with no parking sensor in their cars and create awareness for the technology. We took the parking sensor equipment from cars and installed them on the walls of the parking lots of the most visited shopping malls. The walls beeped as the drivers parked their cars. We called it "THE WALL SENSOR".

Outcome

The Wall Sensor helped us bring the PDC technology to any car without interfering with them. So the drivers experienced the technology directly even with their own cars. It's applied at 5 malls, an average of 500 cars per day and a total of over 7000 cars experienced it which has been much cheaper and effective than a test drive organization.

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