All around the world, journalists are the target of violence. In 2015, 144 journalists were murdered. And with their murders we also lost some of our freedom of information.

Thus, we developed an idea that is stronger than weapons to defend our freedom of information – and with no budget. In fact, our idea had to be profitable and generate funds to support our cause.

We started with a limited production run of 144 handmade WEAPENs and advertised them on owned channels only. In less than two hours we reached breakeven. In less than ten hours, the limited edition sold out. To meet the massive demand for more WEAPENs, we now produce a simpler, unlimited edition which is still available and constantly generates more money to support journalists worldwide.

The WEAPEN is the only weapon that people should ever use:

144 pens for 144 murdered journalists. Handmade from fired bullet casings. Perfectly shaped with a high-quality mounting made from walnut wood. Delivered in hand-numbered ammunition boxes.

In 2015 we started with a teaser campaign. When the interest reached its peak, the time had come to reveal the secret: on Freedom of Information Day we released THE WEAPEN. Promoted only via owned media channels, the limited-edition pens reached breakeven within two hours – and were sold out in less than ten hours! To meet the massive demand, we introduced a second, unlimited edition, which still generates money today.