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UBISOFT, Paris / UBISOFT / 2018
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Background
Starlink Battle for Atlas - the new Ubisoft game - is an open-world space adventure, in which gamers can play in a unique way: each battleship can be controlled via a realistic « modular toy reproduction ».
With this new game mode bridging virtual & real world, imagination and creativity have the driving seat as gamers are able to switch weapons, battleships or pilots right from the controller, impacting in real time their game avatar.
The brief: make sure this breakthrough innovation enabling a unique gaming experience, will not overshadow the epicness of the game’s space adventure.
The challenge: reminding all gamers that nothing is more inspiring than the space immensity.
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