Cannes Lions
PARK PICTURES, New York / HEWLET-PACKARD / 2019
Overview
Entries
Credits
Background
And you thought your printer was just a problem when it ran out of ink. Printer and tech giant Hewlett-Packard has enlisted “Mr. Robot” star Christian Slater to show you that your printer could also be a major threat to your company’s cybersecurity.
Slater stars alongside “Better Call Saul” star Jonathan Banks in “The Wolf: True Alpha,” a new short film available through HP Studios. In the 20-minute short, the third in a series of shorts with the name “The Wolf,” Slater plays a rogue hacker named The Wolf who shows you the potential global consequences when your printer or another smart device is left unsecured.The film is directed by Lance Acord, known for his work on “Lost in Translation” and “Where the Wild Things Are,” and has been released by HP to show IT professionals how vulnerable their company could be to an attack.
Idea
The latest film, clocks in at 20 minutes, around three times as long as its predecessors, and crams elements of Bond and "The Girl With the Dragon Tattoo" into its action-movie premise. It takes place at a Davos-like economic forum attended by the "one per cent," where a female hacker/ security expert (Betty Adewole) is out to get revenge on an evil oligarch who wants to cash in on climate change (on top of all that, he's responsible for her girlfriend's death). She's working with the Fixer, played by Jonathan Banks, who appeared in HP's previous series centered around his exploits. At the last minute she decides not to go through with her hacking plan, but The Wolf (Slater) is one step ahead.
Strategy
And you thought your printer was just a problem when it ran out of ink. Printer and tech giant Hewlett-Packard has enlisted “Mr. Robot” star Christian Slater to show you that your printer could also be a major threat to your company’s cybersecurity.
Slater stars alongside “Better Call Saul” star Jonathan Banks in “The Wolf: True Alpha,” a new short film available through HP Studios. In the 20-minute short, the third in a series of shorts with the name “The Wolf,” Slater plays a rogue hacker named The Wolf who shows you the potential global consequences when your printer or another smart device is left unsecured.The film is directed by Lance Acord, known for his work on “Lost in Translation” and “Where the Wild Things Are,” and has been released by HP to show IT professionals how vulnerable their company could be to an attack.
Execution
And you thought your printer was just a problem when it ran out of ink. Printer and tech giant Hewlett-Packard has enlisted “Mr. Robot” star Christian Slater to show you that your printer could also be a major threat to your company’s cybersecurity.
Slater stars alongside “Better Call Saul” star Jonathan Banks in “The Wolf: True Alpha,” a new short film available through HP Studios. In the 20-minute short, the third in a series of shorts with the name “The Wolf,” Slater plays a rogue hacker named The Wolf who shows you the potential global consequences when your printer or another smart device is left unsecured.The film is directed by Lance Acord, known for his work on “Lost in Translation” and “Where the Wild Things Are,” and has been released by HP to show IT professionals how vulnerable their company could be to an attack.
Outcome
Since being posted on October 10th, 2018 The Wolf - True Alpha has gained 54,000+ views and has been featured in online publications such as adage.
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