A big company can make big change. We wanted something that showcased this impact and provided context for the amount of electronics recycled. Since the 1980s, HP has been reducing the electronic-waste stream by promoting more product reuse and recycling, and we wanted to create an impressive visual that brought that number to life. The weight of 1,200 jumbo jets is something customers can relate to.

HP had been at a competitive disadvantage versus many of their peers due to the lack of a free recycling program for consumers. For decades HP had been an environmental leader, driving company stewardship through its HP Eco Solutions program, which spans product design, reuse and recycling as well as energy and resource efficiency. However, HP doesn’t talk about it, so no one knows about it. Through HP's partnership with MarketVelocity, Inc., the HP Consumer Buyback and Planet Partners Recycling Program fulfills this promise by offering reuse and recycle options for consumer's aging technology.

HP is committed to reducing its environmental impact across all aspects of business–from operations to products and services. HP became the first computer company manufacturer to operate its own recycling facility in 1997 and continues to set the standard today though their leading recycling and reuse programs. In 2007, HP reached their goal of recycling over one billion pounds of products and materials and wanted to increase awareness and participation in HP’s recycling program. The HP Consumer Buyback and Recycling Program aims to reduce the amount of electronics in landfills by refurbishing technology for further use or safely recycling it.