Cannes Lions
OGILVY & MATHER CHICAGO, Chicago / STEPPENWOLF THEATRE / 2014
Overview
Entries
Credits
Description
One key challenge is to differentiate the current 2013-14 season from the previous 2012-13 season. The poster series not only helps participants understand the difference between seasons but builds anticipation for what's next. While it's important to differentiate seasons… it's important to maintain steppenwolf's brand.
Execution
Using steppenwolf's signature 'red, black and white' color palette has become a powerful signal, in the chicago theatre community, for the theatre's edgy-progressive story telling. To help differentiate this year's poster series from previous ones, we partnered with designer/illustrators: cody hudson and chad kouri to create art inspired by each play's major themes, narratives and symbolism. Eeach limited edition poster is an individually hand-screened print signed and numbered by the artists.
Outcome
The poster series has become a collectible artifact by those responsible for producing the plays (actors, directors, stage-hands, etc) as well as participants who love progressive theatre. Steppenwolf plays represent acting at it's highest form… these posters honor and celebrate that tradition by becoming limited edition art pieces themselves.
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