Cannes Lions

MAN IN LOVE

OGILVY & MATHER, Chicago / STEPPENWOLF THEATRE / 2012

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Credits

Overview

Description

Create a cutting edge design program for Chicago's most provocative and experimental theater troop, the Steppenwolf.

Execution

Looking into Steppenwolf's past, revealed a wealth of stories, scripts, ephemera, props and nostalgia which informed the design system.

Outcome

The final solution creates a comprehensive narrative from the smallest details (theater programs) to the largest (theater signage/interior) all of which celebrate accomplishments worthy of it's A-list ensemble members (John Malkovich, John Mahoney, Joan Allen, Gary Sinise, Martha Plimpton, Tracy Lets, etc).

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