2015: A year shaped by international conflict, the DIY chain HORNBACH is setting a striking example and dedicating its own classic slogan – and the mantra of all do-it-yourselfers, “there is always a job to be done” – to the biggest project of all: the world we live in. And it is committing all its media presence to the cause – voicing the values that bring people together and have always been a matter of course in the DIY world: solidarity and equality that go beyond national, ethnic and religious differences.

Furthermore display advertisements and social media channels are inviting DIY fans around the world to join the „Global Flag Project“. Therefore a flag is being hoisted, translated into the world’s languages and sent to the DIYers. A visible affirmation of these values during their projects.