Spikes Asia
BOOT POLISSH FILMS, Mumbai / ANGELS CLINIC / 2016
Overview
Entries
Credits
Background
‘Angels Clinic’ has been associated with pioneering work models in the area of
child psychology and counselling. They were keen to create a campaign that
would break the social conditioning gripping India, as people find it an acceptable
practice to expose children to unregulated adult content in the form of ‘Item
Numbers’ in Bollywood.
Description
Item Numbers are Bollywood music videos made with raunchy visuals and vulgar
lyrics objectifying and degrading women to promote movies.
We shot a film, much like a typical Item Number in Bollywood using a track of a
famous Item Number. But, with a disturbing twist.
It featured young boys mimicking what adult men do in these videos.
The conclusion of the film led the viewers to a petition page on Change.org where
they could sign the petition to ‘Re-grade Item Numbers’.
Execution
We bought a famous Item Number song and shot a typical video. But, with a
disturbing twist.
It featured young boys mimicking what adult men do in these videos.
The film was released on YouTube on 30 th April, 2016 and followed up by a post
on Facebook.
The conclusion of the film led the viewers to a petition page on Change.org where
they could sign the petition to ‘Re-grade Item Numbers’.
Similar Campaigns
9 items