Cannes Lions
JWT MADRID, Madrid / UNILEVER / 2005
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Description
Target: women, aged 18-35 years-old. This video game, brought to you courtesy of Timotei, represents the eternal rivalry that exists between blondes and brunettes. The game consists of grabbing your opponent's hair and throwing her as far into the sea as possible. For example, if you choose to play with the blonde team, you will be trying to throw brunettes to get the best scores.
To access game: right click on mouse, then left click on "play".
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