Cannes Lions

TO MAKE A PERFECT MARRIAGE

DENTSU INC., Tokyo / KIRIN BEVERAGE / 2015

Presentation Image

Overview

Entries

Credits

Overview

Execution

We created "one in two" products for both package and taste.

When packages with prince and princess are placed side by side,

the two become a couple.

They were designed to tastes as apple pie when eaten together.

Outcome

Many people uploaded photos of two packages, and the product itself become a topical content, even without mass advertising. This movement became not only storong sales support, but a successful case for package design collaboration.

-Earned exposure $290,000 in only 1 month

-Number of official Facebook page 200,000 Likes

-a number of unexpected tweets by prince and prince marriage 45,000 Retweet

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