Cannes Lions

TOOLPOOL

THE FAN CLUB, Malmo / MALMO JARNHANDEL / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We learned that the store's main earnings come from supplies. Not from expensive power tools that you probably only use once or twice.

So, in December 2012 we introduced ToolPool. It works just like a carpool, but with tools. And it's for free. The booking system is built as a Facebook app. Just 'like' the page to become a member, pick the tool you would like to borrow and head down to Malmö Hardware Store and pick it up in person. The only payment required is that you share our message when you have made a reservation.

Outcome

ToolPool received extensive media coverage in newspapers, online and even on national radio.

During the very first month, ToolPool reached more than 600 users. And the number is growing every day. 8 out of 10 people who borrowed tools also bought supplies in the store. And sales increased by 25%. Since day one, requests for ToolPool to start in other cities keep coming in. That has created great franchise opportunities for Malmö Hardware Store.

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