From the brand's claim , "THE HEART RULES", we thought of a way to canalise all this energy.We made a site where fans could share the promises that they would carry out if Estudiantes worked out to be champion of America.

"No Sacrifice, No Victory, Make Your Promise"

With only 10,000 euros in media investment we reached 9,000 people who interacted with the site leaving promises, 14,724 Facebook fans, +100,000 results on Google when you search "haceloporestudiantes.com", all major newspapers in the country, a lot of blogs (we can't count them, just search on Google), and about 1 hour of free diffusion on TV.The brand not only sold out its team's clothes. We reached to the fans' hearts and made them see the brand as part of the family. All major fan blogs love the actions and spread it.And all that with only 4 days of campaign.