Cannes Lions

TOSHIBA SATELLITE A200 LAPTOP

PUSH INTERACTIVE, Toronto / TOSHIBA / 2008

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The site utilizes children’s learning toys to speak to the target, communicate the benefits of the Satellite A200 and support the ‘Education is Everywhere’ creative platform. Visitors are able to select one of five key areas of ‘higher learning’ including: - A200 – to learn about the product - Campus Gourmet – student recipes - Party Drink? – personality test - Froshed – A guide to surviving campus life - Grade Me – video contest and promotion Target Audience: Students departing high school about to pursue a Higher Education at either College or University.

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