Cannes Lions

10 YEARS LIVE

DENTSU, Tokyo / TOSHIBA / 2013

Case Film

Overview

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Overview

Description

A lifespan of 10 years. The same LED light accompanies its owners for 10 years of their life. We showed a very primitive relationship between a human and light. 2 years after the earthquake disaster, we wanted to give a message that LED light can be a part of Japanese hope for "an ordinary happy life".

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