“Touch” is a music video that celebrates the individuality and self-expression of Halloween while seeding the rituals of drinking Budweiser on Halloween and wearing the Budweiser Clydesdale horse mask.

The music video captures a spontaneous happening erupting around a city, following Halloween revelers from dusk until dawn. A red beer ("Bloodweiser") acts as the catalyst that drives people to wear the horse mask, gather with friends, and summon a mythical creature: the half man/half horse known as the “King of Fears” - a metaphor for the emergence of one’s true self.

The music video was released in October 2017, on Friday the 13th. The target audience was anyone over the legal drinking age. The music video was distributed through YouTube. It was also embedded in multiple entertainment news outlets. The song itself was distributed on Spotify, iTunes, and other music platforms. There was no cost for a consumer to view the music video or listen to the song.

“Touch” was released as Kehlani’s new single. The video we created became Kehlani’s official music video for the song, with 5MM organic views via Kehlani’s social channels and 85MM global views. The film was the inspiration for live experiences that launched in seventeen markets around the world. Digital teasers, TVC’s, print, and OOH tied the entire campaign together. Sales rose an average of 28.5% in most markets during October.