Cannes Lions
DDB CANADA/VANCOUVER, Vancouver / CANADIAN TIRE / 2012
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Each commercial uses real footage sourced from a traveler to Canada. The sound and picture were cleaned up where necessary to aid communication, but otherwise the footage remains true to the original. In this spot a group of people walk along a ledge on top of the CN Tower in Toronto, which until recently was the world’s tallest freestanding structure. As the group watch, a jet plane from an aerial acrobatics team does a close flyby.
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