Most part of the film we discover the City of Poznan from the bird’s-eye view perspective. The several scenes of the city’s life are intersected with the images of the kaleidoscope composed of images of Poznan. The film was shot in 2010 in accordance with the promotion strategy for the Poznań Brand. The main aim is to show Poznań as a metropolitan city, connecting Western civilization standards in various areas of city life with the energy of the dynamically developing countries of the New Europe. Poznań offers perfect conditions for achieving success and the possibility to make use of life at a world-class level. The aim of the film is to strengthen the presence of Poznań in the awareness of the Europeans, in particular in the context of Poznań holding the UEFA EURO 2012™. The spot was shown for the first time in November 2010, in a promotional campaign of the City of Poznań abroad, in pan-European channel CNN and in selected television channels in Germany, Spain and the United Kingdom.