Talk about responsible consumption to one of the world's largest spirit producers.

Approaching the subject in an unconventional way.

Engaging without being condescending.

Create a simple visual language that people can relate to.

Generate desire with a series of a limited edition hand printed posters.

The tagline on every poster reads: 'All ambassadors of responsible consumption'

Employees were engaged by the idea of all being ambassadors of the company they work for.