Cannes Lions

TOY BOXES

G2 BRASIL, Sao Paulo / PANASONIC / 2013

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Case Film
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Overview

Entries

Credits

Overview

Execution

Every child when looking at a cardboard box imagines a way to turn it to a toy. A plane, a car, anything that the infinite imagination of a kid might creates. With this perception, we created paper toys that come from our product cardboard boxes. The boxes were marked and dotted from inside out with simple instructions to be assembled by kids with a little help of their parents.

Outcome

This promo activation happened to people who bought Panasonic during the “earth day” month and gained notoriety by social media and press as a very different and appropriate action linked directly to the brand values. As it is very recent, we still don’t have the precise numbers of interaction and impacts, but our mailbox is already full of cute letters from proud moms and kids.

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