Cannes Lions
G2 BRASIL, Sao Paulo / PANASONIC / 2013
Overview
Entries
Credits
Execution
Every child when looking at a cardboard box imagines a way to turn it to a toy. A plane, a car, anything that the infinite imagination of a kid might creates. With this perception, we created paper toys that come from our product cardboard boxes. The boxes were marked and dotted from inside out with simple instructions to be assembled by kids with a little help of their parents.
Outcome
This promo activation happened to people who bought Panasonic during the “earth day” month and gained notoriety by social media and press as a very different and appropriate action linked directly to the brand values. As it is very recent, we still don’t have the precise numbers of interaction and impacts, but our mailbox is already full of cute letters from proud moms and kids.
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