Cannes Lions

TOYOTA PRIUS

SAATCHI & SAATCHI, Taipei / TOYOTA / 2006

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The launch of the Prius in Taiwan offers Toyota a chance to enrich its corporate brand ‘Moving Forward’ effort with specific and valorizing news related to Hybrid Synergy Drive technology and its benefits to our planet. This commercial preceded the launch of the Prius in Taiwan by three weeks. Its ‘Moving Forward’ message is for everyone. The use of English VO is purposeful as it gives an international cachet to the advertising – which has been produced by and for the Taiwan market.

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