Cannes Lions

TRACK THE SIZE

VML PROPAGANDA, Sao Paulo / DAFITI / 2013

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Case Film

Overview

Entries

Credits

Overview

Execution

The strength of the campaign was the non-traditional way to direct men to a fashion's

e-commerce. The use of an interactive media to show the truth: men really have lack of experience buying lingeries. It directed more men to lingerie's section and put in their minds that Dafiti was a huge store to buy girl's gifts.

Outcome

A considerable increase in the conversion rate per clicks/purchase. Approximately 5000 thousands of men accessed lingerie's section of the website.

Similar Campaigns

8 items

TRACK THE SIZE

VML PROPAGANDA, Sao paulo

TRACK THE SIZE

2013, DAFITI

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