The strength of the campaign was the non-traditional way to direct men to a fashion's

e-commerce. The use of an interactive media to show the truth: men really have lack of experience buying lingeries. It directed more men to lingerie's section and put in their minds that Dafiti was a huge store to buy girl's gifts.

A considerable increase in the conversion rate per clicks/purchase. Approximately 5000 thousands of men accessed lingerie's section of the website.