With collaboration across UX, creative and development teams, the result is an innovative escape to paradise fit for every device and screen size.

To establish Tradewinds as the tea from paradise, we came up with an innovative homepage experience. As a user scrolls through homepage content, they control a hyper lapsed video of a beach at sunset. Thanks to smart coding by the development team, content can easily be added or removed without the need to re-cut or edit the video.

The original website was a static design with no mobile version. The new website was rebuilt from scratch to be user-friendly and fluid on any screen size. Users on mobile devices can use their phone’s GPS to find flavors in stores near them, and any customer can filter their search by their favorite flavor.

The new website also marked the beginning of a new partnership between Tradewinds and Jimmy Buffett. We incorporated his personal brand into the existing brand to raise excitement and educate consumers.

The resulting site elevated informative content about the different flavors and put a priority on engagement. Driven by analytics from the previous website, we also developed a brand new Pinterest-style Paradise Guide.

The Tradewinds Tea website is built for mobile consumers and is quickly becoming the standard for excellence for all Nestlé Waters North America Tea brands. But we haven’t kicked back just yet; our team went right back to work on future promotional campaigns after the March website launch. The new website was designed to easily integrate with future campaigns, from the homepage to the Paradise Guide and beyond. The Strategy and Analytics team also ensured that every click on the new website can be optimized with comprehensive analytics and monitoring. This future-forward tea experience was built from the ground up to be an established platform for Tradewinds for years to come.