We built a life-sized PlayTrain made from child friendly, light-weight colourful materials. The PlayTrain comprised of 3 carriages and an engine. Each section of the train was used to showcase a different age and stage range of toys (0-12mths, 1-2yrs, 2-3yrs, 3yrs+). Within each of the carriages we had qualified early childhood educators (experienced with each of the various age groups) verbalising developmental messages to parents and highlighting the key functional benefits of the Fisher-Price toys within their respective carriages and talking to parents about how those toys can help develop important skills in their children. The early childhood educators also distributed PlayTrain brochures full of insightful developmental and product information to parents.

10 312 enjoyed a rich brand experience. “As the major brand campaign for Fisher-Price Australia, PlayTrain brought the brand to life and added new depth and dimension to our communications. This campaign directly resulted in sales increases of over 11% on the previous year”. Meagan Reay, Marketing Manager Fisher-Price Aus/NZ.