Eurobest

travel compass

KOLLE REBBE, Hamburg / LUFTHANSA / 2016

Presentation Image
Demo Film
Case Film

Overview

Entries

Credits

Overview

Background

Instead of flying with Lufthansa, many German travellers book their holidays to Asia or America with other foreign airlines. They often don’t realise how quickly, affordably and conveniently Lufthansa connects German airports with far-away destinations. We wanted to change this and prove in Germany that they can fly quickly and easily to Asia and America – virtually from their doorstep and without long stopovers in Dubai etc.

Description

In November and December 2015 it was finally time: the Lufthansa Travel Compass took sun-starved pedestrians in Berlin’s Potsdamer Platz and the heart of Hamburg on a virtual journey. The revolving digital poster enabled them to explore six of the world's most exciting far-away destinations. Rotation sensors in the outdoor screen recognise the direction in which the compass is moved and then display the corresponding destination as an interactive 360° video. By turning the poster, users can then explore the destination as if they were there. As part of an integrated campaign concept, the videos were also used on the web and social media, generating a high level of interest in 360° YouTube Videos, 360° facebook Videos and in 360° banners. Thanks to this new technology, people can experience their dream destination and see with their own eyes how amazing it would be to go there.

Execution

In November and December 2015 it was finally time: the Lufthansa Travel Compass took sun-starved pedestrians in Berlin’s Potsdamer Platz and the heart of Hamburg on a virtual journey. The revolving digital poster enabled them to explore six of the world's most exciting far-away destinations. Rotation sensors in the outdoor screen recognise the direction in which the compass is moved and then display the corresponding destination as an interactive 360° video. By turning the poster, users can then explore the destination as if they were there. As part of an integrated campaign concept, the videos were also used on the web and social media, generating a high level of interest in 360° YouTube Videos, 360° facebook Videos and in 360° banners. Thanks to this new technology, people can experience their dream destination and see with their own eyes how amazing it would be to go there.

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KOLLE REBBE, PART OF ACCENTURE INTERACTIVE, Hamburg

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2020, LUFTHANSA

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