Due to the website content, the breaking ad is not initially visible to the user.

The visible animation only runs along the header: yellow colouration of the logo (Netzeitung.de receives a yellow underground that builds up from the left-hand side to the right), the letters "zeitung.de” fade away so that only the syllable “Net” remains. It gradually moves towards the centre of the logo line and is complemented by the adjunct “Fly” (preceding "Net"). The font type changes simultaneously to match the Lufthansa house font, followed by the morphing of the word “FlyNet” into the brand name “Lufthansa”.