In the wake of the European Championships 2016 the German airline „Lufthansa“ asked us to create a campaign to promote them as the official carrier of the German National Football Team.

In the commercial two English football fans get rebooked on a Lufthansa flight. A nightmare for every English football fan begins: cuckoo clocks, sauerkraut, bratwurst, frightening flight attendants and on-board entertainment showing Germany beating England in the famous penalty shootout at the 1996 European Championship. In the end everything´s fine for them – except for a little German boy proudly showing them four fingers to remind them of Germany´s four glorious world cup titles...

In May alone, the commercial collected more than 8.5.mio views in social media (ranked No 5 of the most watched ads worldwide by Adweek + Google this month) and was featured in all big blogs and newspapers such as „Guardian,“ „Daily Mail,“ „Sun“ and „Bild.“