Eurobest
BBDO GROUP GERMANY, Berlin / TRUE FRUITS / 2016
Overview
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Credits
Background
Big parts of the world’s bee population are endangered. As a smoothie brand true fruits is directly dependant on the work of the bees: no pollination, no fruits, no smoothies. That’s why true fruits was looking for a simple way to contribute to the preservation of bees.
Execution
beebnb is a wooden sixpack that turns into a bee hotel in four simple steps. 1. Enjoy your true fruits smoothies. 2. Cut the straws in three equal pieces. 3. Arrange them in the empty six-pack. 4. Install beebnb in a sunny spot. All materials used are natural and sustainable. Instead of being thrown away, they give bees a home. beebnb is used for in-store promotions in organic food shops.
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